Understanding that digital transformation is a series of new challenges for every company, it is necessary to have the appropriate staff to fulfill as an important role as being responsible for carrying out this innovation project.
And it is that not everyone can do it because it requires a broad knowledge of the subject and a strategic vision of the business that allows designing the best path to follow within the digital ecosystem.
In Panama, there has been great growth in these initiatives and there are several options for either a digital consultant or a digital agency. Then, begin to appear words like SEO, SEM, social media, among others, which are the day to day of an expert in the field.
But, what does a digital consultant do?
This professional is in charge of advising on digital matters and is able to develop the company’s digital project, including the digital marketing strategy.
No matter the nature of the business, it will always be necessary to have a digital presence to get closer to our audience and get to know us quickly and effectively, also generally at lower costs than with traditional marketing strategies that are almost obsolete today.
A digital consultant is not a friend or cousin who offers his incipient help in the matter, it should not be if you are looking for quality results. You must be a professional in the area that will help you in defining clear strategies and objectives for your company.
This expert helps you define and strengthen your brand through branding, define the objectives and strategies in addition to the specific plans linked to these objectives, help you find the target of your business, take care of your presence and online reputation, develop initiatives and actions to enhance your online presence, and always measure the results obtained and define new steps to follow from the analysis of these results.
This person defines the voice of your company in the digital ecosystem and is your face and presence before the audience that is watching you.
In case you hire an agency
If you decide to find a digital agency in Panama, you may have different alternatives to the figure of a consultant. The consultant defines the path to follow but does not execute it, it is not who is within your company making all this happen, but it will help you to have a robust team to achieve it.
In the case of a digital agency you can have a team that will develop the process from start to finish but most likely without exclusivity towards your company, that is, you will have limited resources and time from the agency for the development of your project as they execute multiple to the same time.
A consultant can offer you full-time dedication to your business for as long as it takes to have the plan.
Whatever your decision is, the important thing is to know the previous and background references of the professional or agency that you choose, because this will depend on the success of your investment to have a presence in the digital ecosystem.
Contact us, we can help you make the best decision for your business.